![]() ![]() I wanted to get a good sense of what a lion actually looks like, and carry that with me when working on the logo. At this point, I was just looking at images and absorbing visual information. I hit up the usual image searches for a lion in profile. My sketches looked like a cross between a sheep and a kitten, so it was time to do some research. I decided to do something that was more realistic than stylized, yet bold and graphic. I decided on a proud lion in profile, and made a few very rough thumbnail sketches. Lions often represent royalty, pride, strength and leadership. Even if the client already has as logo basically done and wants you to polish it, I believe that the more knowledge you bring to the job, the more successful it will be.įor this imaginary assignment, the client wanted a lion's head for their logo. Regardless of the scenario, research should be the first step in the process. Sometimes you'll get a detailed creative brief, and other times, the client will have a vague notion of what they're after, and let you do the rest. When approaching any logo assignment, it's best to do a fair amount of research before you even put pencil to paper. Let's get started!ĭo you love animal logos? Then we're sure you'll love our Animal Logo Designs available through GraphicRiver. ![]() The result is a stylized mark that is representative, yet bold and graphic. In this tutorial, we'll start with a photographic reference, then through some manipulation in Photoshop and careful tracing by hand, pare it down to its essential elements. Techniques and process are still relevant. Tutorial does not use the latest version of Adobe Photoshop, its This tutorial was originally published in July 2012 as a Tuts+ ![]()
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